Cocacola has effects on the teeth which is an issue for health care. This is a combination of factors that helps a business sell its product. Market research is the term given to the process of gathering facts and data about a businesss target market or customers. Marketing mix analysis of coca cola 2 introduction coca cola has a large variety of product portfolio in the beverage industry. As we noted before, the marketing mix is predominately associated with the 4ps of. This is a research report on ppt on marketing mix coco cola uploaded by sayed arif in category. Scribd is the worlds largest social reading and publishing site. Cocacola is the most well known trademark price competitionbased pricing. Cocacola enterprise is in the business of marketing, producing and distributing liquid nonalcoholic refreshments to customers and the consumers in their franchise tern tones. Marketing decisions are very important to the success of any firm. I have to agree with yue wang because cocacola is really good at making people aware of their products in. Coca cola is the one of the most famous and well known brands. Coca cola and pepsi cola companies have chosen to be socially conscious through their marketing efforts to improve its positive effects on society and reduce it negative effects through the way they manage brands, marketing strategy, positioning strategies. Creating a strategic marketing and nc state university.
Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. Marketing mix coca cola by cocacolamarketingmix on november 24, 2011. This report examines the marketing of cocacola life which is distributed by the cocacola company. It is a marketing strategy that companys use to estimate the value and determine the methods of advertising and distributing its products. Marketing analysis of the product coca cola zero marketing. This was the first extension of the coca cola and coke trademark. Researchers usually conduct market research through surveys in order to collect information from customers or. This product is a diet drink by the name of diet coke. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Recognized as the worlds most valuable brand, coca cola is often associated with happiness. It is best known around the world for its flagship product, coca. Caren raupp edison neto engel matos patricia magnus tatiane scheffer 2. Cocacola marketing mix coca cola is the brand with the highest brand equity.
Coca cola is the number one beverage brand in the world nielsen corporation, 2017. Marketing management section of our research repository. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. Cocacola is a leading player in the indian beverage market with a 60 per cent share in the carbonated soft drinks segment, 36 per cent share in fruit drinks segment and 33 per cent share in the packaged water segment. It also has got sugar by which continuous drinking of cocacola may cause health problems. Pdf application of marketing mix elements 4ps in the. The article talks about the marketing mix of coca cola and the. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. In two years time, diet coke was the top selling diet soft drink in the world. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
The company has a large product portfolio of sparkling and still beverages. The cocacola company is an american multinational corporation. The different elements of a marketing mix work in conjunction with one another. Technology is used at every step of coca cola s value chain syrup manufacturing, bottling operations and storage at retail shops. The difficult part is doing this well, as you need to know every aspect of your business plan. The product was launched in the consumer market in the year 2005 and has been targeting male consumers as its customers.
Marketing mix of coca cola 4ps of marketing mix of coca cola. For more than 100 years, cocacola has been one of the worlds foremost practitioners of what they call oneway storytelling. In 2004, cocacola sold 7 billion packs of its brands to more than 230 million consumers across 4,700 towns and 175,000 villages. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Coca cola any business must consider the marketing mix. Price, promotion, place, product, people, physical environment and process. Marketing mix product the cocacola companys products include beverage concentrates and syrups. An evaluation of marketing strategies undertaken by coca. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy. Pet bottles, returnable glass bottles, economy packs. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. The cocacola company is the worlds largest soft drink organization, reviving customers with more than 500 shimmering and still brands and about 3,900 refreshment decisions.
The product is controlled by the cocacola company, a. Marketing mix of coca cola free download as powerpoint presentation. The services marketing mix is also called the 7ps and includes the addition of process, people and physical evidence. Through the worlds biggest refreshment distribution framework, they are the no. Food and drug administration since 1969 for it claiming to cause cancer. In coca cola marketing mix, promotions and place plays a major role in building the brand. No doubt it has gone through the ups and downs of business to reach that position. Coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. Also coca cola segments different income levels by packing.
For small income people it has small returnable glass bottle, for middle people it has small non returnable bottle and for higher income people it has coke tin. The cocacola company is one of the leading american beverage company having its network all over the world. The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. The 4 ps of coca cola include the product, the price, the place and the promotions. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price.
Marketing mix of coke zero coke zero marketing mix. Here is the marketing mix of coke zero which is a cocacola variant from parent company cocacola. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. The business has over 300 brands of beverages around the world. Discussion and analysis of the marketing strategy of coke. Marketing mix the marketing mix is one of the most famous marketing terms. Coca cola zero can 24x375mlcoca cola zero can 24x375ml coca cola zero mini cans 8x200ml sodium cyclamate, a cheap artificial sweetener which have been used in coke zero, these products have been banned by the u. The cocacola marketing mix the cocacola marketing mix 1 2 the cocacola marketing mix abstract the marketing mix is known as the 4 ps or the product, price, place and promotion of marketing. Nevertheless, cocacola drink remains to be an industry leader among companys products.
Seminar paper from the year 2015 in the subject business economics marketing, corporate communication, crm, market research, social media, university of the sunshine coast queensland, language. In the blog, it is stated that the promotion that cocacola currently using is effective, making customers attracted to the product. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. Joe pulizzi over at the content marketing institute recently shared a fascinating video presentation from cocacola about their upcoming marketing strategy the short version. Coca cola company is one of the fastest growing multinational enterprises in nigeria. Its own or license as well as market more than 500 beverage brands along with a variety of juices, enhanced waters, energy and sport drinks, readyto drink coffees and teas, etc. Target market fanta targets teenagers and young adults between 15 to 24 years old who want to enjoy life and have fun source. Coca cola owns or license more than five hundred beverage brands marketed in more than two hundred countries. The cocacola marketing and distribution essay example. Coca cola internet marketing strategies vs pepsi duration. The marketing mix is the tactical or operational part of a marketing plan. History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008.
Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. In 1985 the formula for coca cola was transformed and the coca cola company free a new coke. Cocacola enterprise is the worlds largest bottler of the products of the cocacola company. Product part of a marketing mix for coke is rather simple. The international empire of coca cola spans more than 200 countries. Examining the mix for a successful company like cocacola can help a business leader understand the dynamics and synergy involved between the four core elements. The image of joy and of carelessness is conveyed through the brands communication, especially through the communication campaign based on the japanese manga atmosphere. Additional resources and worksheets are references throughout the document to assist with more detailed planning in. There are a total of seven parts to the marketing mix. Cocacola was made for the cure of headache and other illnesses 4. However, to examine the ways in which the coca cola company has used marketing strategies to grow in the overseas. Ppt on marketing mix coco cola by sayed arif in marketing. The coca cola company introduced diet coke in 1982.
Coca cola presentation presented by mohit mahajan 2. The recent blog post of yue wang talked about the 4ps of cocacola company. Marketing mix is a set of controllable, tactical marketing tools that a firm blends to achieve its aims in a given target market kazmi and batra, 2009. Marketing mix coca cola zero by barbara garcia on prezi. Today cocacola company has gone far from producing just coke, currently it produces the number of various drinks. Creating a strategic marketing plan this marketing plan template is designed to facilitate analysis, planning and communication of your strategic marketing and communications plan.